We're the marketing co-founder you always wanted, without the equity cost.
Tactile Design Co is an anti-slop, human-led growth agency for micro-SaaS founders who would rather audit 5000 lines of untyped JavaScript than find a hook in 5000 lines of voice of customer research.
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Cheryl Woodhouse
Founder, Tactile Design Co.
Raised by a computer science professor, eating breakfast with half-built PCs at the kitchen table, and learning HTML from a Frontpage 98 textbook gave her the technical chops to become a developer - but ADHD kept her from memorizing syntax and put her focus on chasing the endless dopamine of sales, digital marketing, and growth. Cheryl is truly a one-of-a-kind marketer. She has the technical prowess to truly understand your product, the marketing knowledge to drive enviable growth, and the mindset to use data and AI to automate the back-end without losing trust up front.
- 22+ years in growth, digital marketing, and copy
- Anthropic-certified and soon-to-be member of the Anthropic Partner Network
- SaaS founder, with an agentic marketing platform of her own
Questions, answered
What does Tactile Design Co. do?
Tactile is an anti-slop, human-led growth agency for micro-SaaS founders. After spending 22+ years in marketing, primarily for regulated and technical industries, we codified our growth systems into creative SOPs for experts and agentic support for data and distribution. Now we run those processes and agents for technical founders who would prefer to never think about marketing again.
Who is Tactile for?
Technical founders of micro-SaaS companies. We've worked in EdTech, FinTech, k-12, alcobev, and healthcare, in addition to ecommerce, general B2B SaaS, and even technical services marketing for MSPs. Because we understand marketing, but also contribute to and use FOSS, self-host our infrastructure, and even built our own SaaS, we can sit across from technical founders and understand their needs and vision in ways that non-technical marketers can't.
Does Tactile use AI to write our content?
One study in 2026 showed that, for the same landing page, traffic from human-written copy converted at 3.2% whereas traffic from AI-written copy crashed and burned at 0.8%. Additional research showed that AI-guided, human-written content converted 40% better than human-written content without support. So no, we don't let it AI write your content. But we do let it gather the voice of customer research and data that makes your copy work better.
How do we start working with Tactile?
Everyone starts with the Growth Diagnostic. We know that there's nothing worse than ending up in a 12-month retainer with an underperforming agency, and setup fees compensate for real costs but also often delay real work. We front-load heavy discovery and adapt our agents during a strategy project, so if you choose to work with us? You know the plan, and we can hit the ground running.
Last updated June 2026